#1 Instagram - Likes Go "Bye, Bye, Bye" Instagram's reasoning is that likes determine a person’s social value and waiting for such validation is unhealthy to people’s mental state. #2 Ephemeral Content - "Now you see me and Now you don't!" Ephemeral content is content that vanishes after a short period of time i.e. FB/IG stories. Let's face it, American's attention spans are getting shorter and shorter so creating strategies surrounding the short story line can help improve y

Influencer Marketing, although still a fairly new form of marketing has started as a trend and evolved to a major player in advertising. There are many advantages of using influencers - increasing your following, engagement, brand awareness, and advertising at a much lower cost than using traditional advertising methods. Have a small ad budget? Micro-influencers are effective and can be much cheaper than paid advertising campaigns yielding a ROI. In addition, influencers can