Updated: Jan 15, 2020
#1 Instagram - Likes Go "Bye, Bye, Bye"
Instagram's reasoning is that likes determine a person’s social value and waiting for such validation is unhealthy to people’s mental state.
#2 Ephemeral Content - "Now you see me and Now you don't!"
Ephemeral content is content that vanishes after a short period of time i.e. FB/IG stories. Let's face it, American's attention spans are getting shorter and shorter so creating strategies surrounding the short story line can help improve your brand engagement.
#3 Video is King of Content - "King of the Jungle"
According to a Cisco study, by 2022, 82% of all online content will be video content. Video has dominated content and shows no sign of slowing down. Developing a content strategy must include videos to increase relevancy, brand awareness and engagement.